Gothenburg’s own alternative metal trailblazers, MikhMakh, unleashed their third studio album, 'Flash Sale', last year, breaking new ground with the album on June 21, 2024. This latest offering sees the band, fronted by founder Antoine Mikhtarian, not just challenging the boundaries of the genre but dismantling them entirely with a record that is as intellectually stimulating as it is sonically crushing.
'Flash Sale' immediately hits out with tracks like ‘Vacuna Matata’, a high-octane anthem that pulsates with Latin-infused rhythms. It’s a song that urges listeners to question the corporate behemoths of the entertainment industry, exploding with an urgent chorus and setting a relentless pace that the rest of the album chases. The intertwining of introspection and sharp social commentary, layered with visceral metal chops makes for a potent blend, and everywhere on the album you’re hit with an undeniable weight.
Each song offers a distinct perspective, from exploring personal battles, broader societal concerns, and celebrating the enduring spirit of creativity, to those more raw, immersive moments. Antoine vocals are a constant guide and highlight, expertly navigating the album’s emotional landscape, shifting between raw aggression and tender vulnerability. Behind it all, Olle Sohlberg's dynamic drumming provides a visceral backbone, driving everything forward, while the overall feel of the album is both musically rich and thematically profound.
From its innovative sound to its incisive lyricism, ‘Flash Sale’ pushes listeners to engage critically while delivering an exhilarating musical experience. Every element, from the riffs to the rhythmic beats, feels purposefully crafted and designed to make a mark. It’s dynamic, but defined, and deadly accurate.
Having relocated and re-established themselves in Sweden, MikhMakh’s ‘Flash Sale’ helps define their style and sound, cementing their place in the music scene. Available now, ‘Flash Sale’ is an album worth exploring for fans of the band, both new and old.
For more from MikhMakh, be sure to follow them on Instagram.
