by Thomas Bedward March 06, 2020
A celebrated indie recording artist, actor, and published photographer, Amaru has been riding high in recent months with the celebrated release of his debut album, ‘Champagne Attitude’. A multi-talented artist, Amaru has built his own legacy by combining contemporary indie sounds with heartfelt emotion, capturing both the commercial and personal elements of music in a refined and wonderfully nuanced way.
His latest in a line of glistening pop-infused singles, ‘Never’ is easily one of the most emotionally pure and vulnerable singles that we’ve encountered this year, peering back the thin veneer of modern pop and showcasing the beating heart of an artist. In classic form, ‘Never’ sounds with an unmistakable honesty, bringing to life the memories and love of his late Grandmother.
Released on the 25th of February to coincide with the 39th anniversary of her burial, ‘Never’ arrives as a gentle, shifting ballad intertwined with moving pop orchestrations. Shining with a wonderfully expressive and universal sound, the single is instantly engaging and impressively intimate, showcasing exactly why we make, listen to, and love music.
Backed by a gloomy music video, ‘Never’ conveys a complete and unyielding sentiment, one that will stay in the heart and mind of every listener. In his own words, Amaru has spoken of the symbolism in the video, with every moment having true emotional importance, from the flowers and pink ribbon brooch to the wig that Amaru discards at the end.
A very special release, you can stream ‘Never’ above alongside its video, or find it now on Spotify, iTunes, Amazon Music, Google Play, and Tidal. You can also find Amaru’s debut album ‘Champagne Attitude’ on CD and as a digital download.
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