by Thomas Bedward March 21, 2020
A proud Washington D.C. native, Erik Jerrod first came to our attention with the release of ‘4 Ever Driven’, an impressive sophomore record that perfectly illustrated his power and prowess on the microphone. Blending poetic realism with hard-hitting instrumentals, ‘4 Ever Driven’ set the standard, and now, two years on from that seminal release, Erik is back in the spotlight with another impressive single.
Titled ‘Still Holdin On’, the new single is another fine example of contemporary hip-hop done right, offering not only a more expansive and impressive musical style but also a far more human and emotive approach. A natural and spiritual successor to ‘4 Ever Driven’, the new single builds upon the most entrancing elements of Erik’s sophomore record, pushing his driven and wonderfully emotive sound to an unmistakable career high.
Arriving with a distinct funk vibe that fades in and out of polished static and distinct retro styling, ‘Still Holdin On’ lays down a beautifully textured platform from which Erik fearlessly dives. Contrasting the more classical RnB sound with explosive delivery and Erik’s penchant for powerful lyrics and clever, interpersonal wordplay, Erik has been able to take pages from both the present and the past, creating a timeless, but modern sound that is sure to impress fans of all ages and eras.
Arguably his most affirming and impressive release to date, there is a defiant, unstoppable air to ‘Still Holdin On’ that rises from every element of the track, ultimately proving where Erik’s talents truly lie. Free from the usual flashy clichés that are slowly degrading the genre, the new single is Erik at his unapologetic best, creating both the music and the change that he wants to see in the world.
You can stream ‘Still Holdin On’ today on Spotify, Apple Music, iTunes, Tidal, and YouTube.
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