by Thomas Bedward August 01, 2020
The newest addition to the growing IDAP Music roster, Sowilo has become known as one of modern music’s most enigmatic and expansive producers. With an ever-growing arsenal of sounds at his disposal, he’s become a true ‘one-man-band’, bringing to life an assortment of instruments, programming, and engineering to create his own creative world. In his latest release, the mysterious Scandinavian music maker has teamed up with an equally talented hip-hip Saint from the streets of Chicago, blending a unique hip-hop vibe with rich gospel sounds and an unmistakable pop vibrancy in new cut, ‘Scream & Shout’.
An uplifting single, ‘Scream & Shout’ marks the first collaboration between the unlikely duo, as well as the musical debut for Sowilo. Offering a shifting, transient sound that never quite settles, the new cut is undeniably fresh and wonderfully original, showcasing the diverse talents of both artists with a true and unwavering sense of confidence.
Brash, rebellious, and utterly engaging, the single wastes no time in announcing itself, shining with rich gospel textures and calls of ‘Hallelujah’ before evolving into quick-step beats and a moving medley of modern rap vibes. Delivering a masterclass in funk-laden melodies and matching vocals, ‘Scream & Shout’ is unapologetically fun and utterly impossible to ignore, dancing into the spotlight with flair, style, and limitless charm. Lyrically, the song acts as a musical battering ram, kicking down the door on traditional notions of female empowerment and pushing for change, creating a rare sense of power and purpose that a lot of modern pop and RnB-inspired anthems seem to lack.
In his own words, Sowilo explained, “I love combining different genres by latching onto the underlying emotion which is what we all have in common”, and on his debut single he’s done exactly that. Bringing together the very best of his and Sir the Baptist’s talents, Sowilo has been able to push boundaries and seamlessly blend genres, arriving in a new creative space the shines with untold potential. With the promise of many more singles and collaborations on the way, Sowilo has certainly become of the great new artists to watch.
Arguably one of the most enjoyable debuts that you’ll hear this year, ‘Scream & Shout’ is available now on all major platforms, and be sure to check out Sowila and Sir the Baptist on their social media pages so you never miss a release.
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