An enigmatic rapper, songwriter, and entertainer with a strong online following and place on the Interscope roster, The Prince AD has been making his mark on the modern rap scene for a while now, carving out his own creative path and following in the footsteps of some of the greats. Armed with seven original tracks, The Prince AD has promised to take his fans “to the point where they've never been before”, and now that the album has finally popped up on our radar, it’s time to find out exactly where that point is.
Titled ‘Tour’, the new releases lies halfway between a complete album and a compilation, stitching together seven raw hip-hop cuts that illustrative The Prince AD’s style. A quickfire release that barely makes it past a twelve-minute run time, ‘Tour’ is one of those rare, transient releases that comes out swinging, lashing out with a rapid flow of polished beats and raw lyrics that define The Prince AD’s world and future.
Opening with ‘Back At It’, The Prince AD unleashes a melodic instrumental track, one filled with sentimental sounds and ambient tones. Through the mist, The Prince AD delivers his rough-and-ready vocals, firing off a rapid refrain of the track’s title before finally launching into a sharp, calculated verse. Centred around that unique contrast, it’s an unforgettable sound, one that The Prince AD continues to build as the album forges ahead.
In second cut ‘Brand New’, The Prince AD delivers a wandering trail of synths and electronic tones, and the length of the track he rallies of a constant chorus of “brand new, brand new” over and over. It’s a semi-surreal experience, but it opens the door to ‘Do The Dance’, one of the album’s true highlights. Beginning with the formulaic grind of a steady refrain and melodic instrumentals, the track incorporates trap fades and shifting beats, along with some rhythmic dance overlays to really make its mark.
On ‘Fixing My Plate’, the shortest but arguably most impressive cut, The Prince AD delivers his most cohesive rap anthem, capturing a shade of old school brilliance and mixing it with some real-world anthemics that will stick with you. There are shades of the same sounds in following numbers ‘Flawless’ and ‘Gotta Be’, and The Prince AD strikes hard on some nuanced post-punk sounds that echo the likes of Sleaford Mods before the whole album comes to a final, explosive end with the static-clad sounds of ‘My Shit’.
Available now on Soundcloud, Audiomack, and YouTube, ‘Tour’ is a release of raw potential, one that doesn’t always live up to the hype, but constantly pushes to make its mark. With an undeniably honest sound, The Prince AD has shown his strengths and laid bare his artistic talents, delivering a brave and uncompromising release that will ensnare any hardcore hip-hop fan.
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