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Yarsha – ‘Run Coward’

  • 2 min read

A unique talent who began by studying piano at a conservatory in Milan for three years, Yarsha has become one of the intriguing talents around. From learning other instruments with private teachers and fronting a Coldplay tribute band, for a couple of years in Italy, Yarsha has grown to become a dynamic solo artist, capturing the attention of fans and critics with a sharp string of singles that have culminated in ‘Run Coward’.

After Yarsha’s cover band transformed into The Dowsers to promote their original music, Yarsha moved to London to sell it, leaving his family, work and girlfriend behind. After a year, he returned to Italy to win some emerging awards after playing in small venues across London. After finishing his engineering studies, he moved to Switzerland and took a two-year hiatus, eventually returning to music with a new-found motivation.

Today, Yarsha has delivered a bold new single, one that builds on the alt-electro sounds of debut single ‘Do You Wanna Dance’ and continues to expose the endemic of dissociative hypocrisy. A dynamic single that reflects the culture of Netflix and dissociation, ‘Run Coward’ is a stark electro-pop protest anthem, one that refuses to be cowed into silence. Originally written in 2015, the cut is a bold and expressively raw track that hits with fuzzed-out pop sounds and an electrifying tapestry of kaleidoscopic vocal pitches. It’s a whirlwind sound, one that breaks the spell and carves out a dizzying and unforgettable warpath.

Speaking about the song, Yarsha explained, “I wrote this song in 2015, mentioning the war in Ukraine when almost nobody knew it was happening. Nobody knows that the Dalai Lama's son was kidnapped by the Chinese government. Despite the extensive coverage. Assange exposed the reality and cruelty of facts, and the US is treating him exactly like Putin treats his enemies. I'm not finger-pointing them; I'm finger-pointing me. I’m the coward. When I see and know all this, what do I do? Nothing. I'm watching Netflix, playing music, and having fun. It's a struggle to live in such a world: can we do anything to stop this? Or is it better to just run from it and enjoy the good time that pure luck gave us?”

A bold mix of haunting synths and dirty electro-industrial sounds, ‘Run Coward’ is a bold blend of modern aggression and cutting contemporary lyrics that expose society and give the gift of playful antagonism. Available now, it’s a track that demands to be heard.

Score: 8/10

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