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AYLA - 'Bitterness'

  • 2 min read

If your life was ever made into a dramatic movie, you would want AYLA to soundtrack it, with equal parts sophistication, darkness and vivacity becoming the cornerstone of her sound. A talented alt-pop songstress, she's recently shared her latest captivating single ‘Bitterness’.

The song captures the Sunshine Coast native at her most vulnerable to date, it's a song laced with heartbreaking lyrics and darker sentiments to her recent emboldened singles: Go Slow’ (produced by Peking Duk’s Reuben Styles) and ‘Ride Along’ (produced by Sam Cromack (Ball Park Music) and Sam Thomlison (Oh My My, Bad Pony).

In the world of modern music, AYLA is a refreshing force. She is humble and unassuming, and yet as an artist, daringly bold. Her brand of decadent pop combines sharp hooks and multi-faceted production, with a voice that burnishes every track as distinctively her own. With her latest single, she combines elements of pop with bold soundscapes, and once again recruited Sam Cromack (Ball Park Music) and Sam Thomlinson (Oh My My) to produce, with mixing by Peter Holz (Gang of Youths, Peking Duk) and mastering by Stephen Scanlon (Guy Sebastian, Tina Arena).

Speaking openly about the new single, AYLA explained, “This song came out of one of the strongest heartbreaks I'd ever felt - a friendship. Writing it was a way to process the hurt I felt at the time. Sitting with the song for around two years, I've been able to reflect on it as a sentiment of the darker elements I felt about the situation at the time. In a way I was embarrassed by the feelings I'd had, but I think that both listening to and writing music helps to process your thoughts and feelings -some of which you don't want to carry around with you. You can get it out, and then let it go.” 

AYLA has been at the forefront of the Australian pop consciousness for the past six years with over 45,000 monthly listeners on Spotify, and 13,000,000 streams to date. She’s secured playlisting across her last three singles on: New Music Friday AU/NZ, Front Left, Indie Arrivals, The Local List, with press support from Rolling Stone, NME, Purple Sneakers and Music Feeds to name a few.

With her recent signing to Italian label Ego Records she will be commanding the world’s attention and with an arsenal of new material ready to be unleashed, this new track indicates that AYLA’s debut album will be a hell of a ride.

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