by Thomas Bedward August 08, 2021
Armed with a quirky new single that features ‘80s inspired synths, playful melodies and bouncy funk inspired soundscapes, BAD have emerged as one of the biggest musical duos in pop with the release of ‘Bubblebath’.
After receiving acclaim from the likes of LADYGUNN, Live Nation Ones to Watch, and Earmilk, along with being added to Spotify's Fresh Finds playlist, Brooklyn’s BAD have become the biggest name in the world of synth-funk pop, and we couldn’t be happier. Inspired by their love for funk grooves and pop sensibilities, BAD pulls elements from throwback funk and soul, ‘90s and early 2000’s pop and R&B and contemporary pop and hip-hop. Brex and Hoffman succeed in creating a sound that allows the music to come across as nostalgic yet fresh, throwback yet brand new.
Their new single is a perfect example of their sound, delivering a song that is all about self-care. Bursting with exuberance and strutting with confidence, debut single ‘Bubblebath’ shimmers with funk-fuelled melodies, 80’s electronic instrumentation and a vibrant horn section, perfectly building on the vibrant soundscapes built by the band’s early singles.
A frequent theme throughout BAD’s music is an overall sense of fun, light-heartedness and self-empowerment, with the utmost desire to make people feel good and move.
BAD is comprised of NYC based duo Julia Brex and Jackson Hoffman. Having met in high school, the two have been writing and recording music together for about a decade. While they mainly focus on pop songwriting and production for other artists, BAD was born out of a passion for funk music. That passion combined with their musicality and an incredible group of fellow musicians led to the release of their debut EP ‘GOOD’, which has been making listeners dance across the globe.
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