Genes - 'Crumbles'

  • 2 min read

A talented new artist leading the next wave of Australian pop music, Genes has well and truly made her mark with the euphoric new single, 'Crumble'.

With over 50 million global songwriting streams, over 180,000 streams on her last single ‘Kind of Bi’, and major Spotify editorial playlisting success, Genes is the latest Aussie icon to make her mark on the independent scene. Her latest stunning release, 'Crumble' is an effervescent new single filled with all the fun and vibrancy that has become synonymous with Genes' style.

Celebrating the pure joy of light-hearted pop, Genes has provided a potent exploration of the early and sometimes disorienting stages of enamored love, delivering poetic lines such as “rollercoaster take me over till my stomach drops”. Genes’ elegant lyricism explores the addictive cocktail of anxiety and excitement we experience when first falling in love. Produced by regular collaborator Ben Oldland (KYE, Ula), ‘Crumble’ features a compelling retro-tinge of pulsing synths that will have you hitting repeat.

Speaking about the new single, Genes explained, “It’s about that overwhelming feeling right before the fall, before you crumble into someone for the first time. Do I catch myself in it, or do I let myself tip completely over the edge? It’s exciting and exhilarating and completely terrifying all at the same time. But, to Crumble is the best part.”

In true form, ‘Crumble’ is Genes’ most honest song to date. Noticeably darker, her self-assured sound in this single sees her step into her boundless creative power. Featuring a stripped-back first chorus, Genes vocals shine, ultimately building throughout the rest of the song into a powerfully cathartic final chorus. It’s edgy, crunchy, and filled with unparalleled confidence.

With brilliant lyricism of crystal-cut clarity, addictive vocals and electrifying production, it’s clear that Genes is the future of pop. Her extensive behind-the-scenes resume sets her apart, positioning her to bolt out of the gate, onwards and upwards. She’s young, immeasurably talented and her passion is unparalleled. 

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