Memphis' own Southern Avenue have unveiled their latest track, 'Upside', a potent slice of modern soul. Released ahead of their highly anticipated album, 'Family', set for release on April 25, 2025, via Alligator Records, this new single encapsulates the band's journey and their unwavering spirit.
'Upside' resonates with a message of perseverance, a theme deeply rooted in the band's own narrative. As they explain, it's about "keeping your head up when life tries to knock you down". The track is a vibrant testament to their Memphis heritage, blending soulful grooves with rich harmonies and a lyrical depth that strikes a chord.
In perfect form, ‘Upside’ is an undeniable new single that delivers stripped-down Southern soul time and time again. Built around a deep funk melody that is guaranteed to get you moving, it’s a track beautifully enhanced by Tierinii Jackson’s vocals. Passionate and powerful, Tierinii cuts through the upbeat sounds with lines like “Can’t change the things, The things that you can’t change, Don’t waste your time, Don’t nothing stay the same.”
It's a song that lifts your spirits and makes it impossible to not see the upside to life. With a new lyric video accompanying the release, Southern Avenue invites listeners to experience their authentic blend of soul, blues, and unwavering spirit.
Southern Avenue's trajectory has been nothing short of remarkable. From touring alongside iconic figures such as Willie Nelson and Bob Dylan to receiving a Grammy nomination, their experiences have shaped the sound and substance of 'Family'. Recorded at the legendary Royal Studios, home to Al Green and Ann Peebles, the album is a vivid tapestry of Memphis soul and blues, characterised by the warm, familial harmonies reminiscent of The Staple Singers.
The band, recently nominated for a Blues Music Award for 'Band of the Year', presents a unique blend of talent. Fronted by the powerful vocals of Tierinii Jackson, the group features her sisters Tikyra (TK) on drums and Ava on violin, percussion, and vocals, creating a stunning vocal blend. Ori Naftaly, the band's guitarist and co-founder, adds a layer of funky grooves and raw Memphis guitar, completing the sonic picture.
'Family' promises to deliver hard-hitting, universal truths about the power of togetherness, from the infectious energy of 'Upside' to the reflective tones of 'We Are'. The album, available on CD, green vinyl, and digital platforms, is a testament to their growth and artistic evolution.
To keep up with the band, be sure to follow them on Instagram, Facebook, and X.
