Kevin Ross - 'Don't Pretend'

  • 2 min read

Kevin Ross is sweeping the Billboard Radio charts on a record-breaking streak as R&B’s most esteemed artist to watch this year. His latest EP 'Midnight Microdose Vol. 1' is a sensuous paradise that fully immerses the listener in a kaleidoscope of wonder. Ross' new acoustic version of the EP’s closing track 'Don’t Pretend' will leave you reeling with heart-racing emotion.

Kevin's acoustic take on 'Don’t Pretend' was filmed in a dreamy, soft-hued bedroom under the sparkle of a big city skyline. Lit in a violet glow of muted elegance, Kevin Ross stuns his audience with a stripped-down version of his earth-shaking closing track.

The acoustic version of 'Don’t Pretend' features a saccharine guitar riff that mingles with Kevin Ross’ uncut vocal, creating an ambiance of warmth and an intrinsic feel of acceptance; it’s like you're right there in the room with him.

With upwards of 100 million streams across platforms and unparalleled historic feats, Kevin recently became the first independent artist in music history with two simultaneous singles in the Top 20 of the Hot Adult R&B Airplay Chart. Additionally, Ross broke a radio record with his hit single 'Sweet Release', whichhad the longest run as the #1 requested song on Sirius XM’s Heart & Soul.

Originally signed to Motown records, Kevin Ross formed his artist-owned label Art Society Music Group (AMG) in 2019. Since then, Ross has garnered over 100 million streams across platforms, multiple Billboard charting songs, and a strong presence in both film and television. His work has been celebrated by Rolling Stone, Billboard, BET, Vibe, Essence, Good Day NY, and many others. Ross has collaborated with renowned artists such as Toni Braxton, Trey Songz, Tank, Ne-Yo, and T.I., and has earned nominations from the Soul Train Music Awards, NAACP Image Awards, and iHeart Radio Music.

'Midnight Microdose Vol. 1' is his latest release under his artist owned label Art Society Music Group (AMG) / EMPIRE, preceding his upcoming Vol. 2 and full-length. The EP includes singles 'Show & Prove' and record-breaking song 'Look My Way', which is currently climbing at #10 on Billboard's Adult R&B Airplay Chart, #1 on Sirius XM's Heart & Soul and has received acclaim from Vibe, Rated R&B, Lyrical Lemonade, Spotify's NMF, R&B Weekly, Apple's Brown Sugar amongst many others.

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