by Thomas Bedward November 17, 2021
As far as indie love anthems go, gaining over 100 million streams and weeks spent in the Top 10 of Spotify’s Viral 50 chart is a beginning that most could only dream of. For Baltimore romantic Lonely God, this was his reality, and it was all thanks to his hit single ‘Marlboro Nights’, which became a bona fide viral sensation. Now, Lonely God is back and looking to do it all again, lashing out with his follow-up single, ‘Marlboro Nights 2’.
A return that sees him teaming up with acclaimed hyper-pop upstart Midwxst, ‘Marlboro Nights 2’ is a sharp re-imagined version of the global hit, showcasing the hip-hop tinged, indie pop muse at his most candid, with a charming irreverence bestowed by the silvery vocals of Midwxst. Lonely God’s charismatic honesty and beguile compliments the verse deftly, driving the nostalgic narrative across crisp, lo-fi samples, bouncing rhythms and indie-influenced riffs.
The initial release of ‘Marlboro Nights' is candid and frank. Lonely God sings of love in unexpected places, late nights chain-smoking and sleepy eyes. Midwxst joins, creating ‘Marlboro Nights 2’. Together they examine the tumultuous infatuation of young romance, with its ever-changing affections and inclinations.
The growth of hyper-pop and fusion of indie & hip-hop is being consistently fuelled by bedroom artists leveraging community-based platforms such as Soundcloud and TikTok. Lonely God & Midwxst are both at the forefront of this movement, with influences from 100 gecs, Juice WRLD and blackbear blending seamlessly together with laid back and nostalgic driven sonics of Rex Orange County, Best Coast & Wallows.
‘Marlboro Nights 2’ is the continued scrapping of boundaries and preconceived notions - a refusal to conform to what “bedroom music'' should be. There lies no doubt that both artists will grow to become leaders of their communities, inspiring future generations who hold desires to connect their music with like-minded individuals, globally.
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