Ahead of the imminent release of his fourth studio album 'Utopia', diamond-certified, eight-time GRAMMY Award-nominated multi-hyphenate Travis Scott releases his new single 'K-Pop' with Bad Bunny and The Weeknd.
Bringing together three of the music industry’s biggest superstars, 'K-Pop' has long been mythologized by fans since being first teased earlier this year. It opens up the world of 'Utopia' and illuminates his rapid evolution and progression all at once. It finds Travis Scott at the height of his powers as a performer, songwriter, producer, and collaborator proving once again that nobody sounds like Travis. It continues to enshrine him as the culture’s foremost sonic innovator, leveling up beyond comparison.
With more yet to be announced, 'Utopia' stands to be the biggest and most buzz-worthy musical moment of the year. In true Travis Scott fashion, the album is set to be rolled out in a full 3-D immersive experience, taking fans completely into his world. Up next, the once-in-a-generation auteur and cultural phenomenon will give the live debut of the new material on stage in front of the Pyramids of Egypt in Giza on July 28, like only Travis Scott can. Tickets are available exclusively on www.ticketsmarche.com.
The mesmerizing music video, directed by Scott takes viewers on a ride (literally, there's motorcycles and cars everywhere) as he travels from sport stadiums to mystic islands and gas stations. Along the way, viewers also see collaborators Bad Bunny and The Weeknd singing their verses from hill-top mansions and nightclubs.
In addition, 'Utopia' is currently available to pre-order at shop.travisscott.com and is available alongside five unique album covers as a part of vinyl, CD and merchandise box sets. The album follow’s Travis Scott’s 2018 record-breaking, culture-shifting masterpiece 'Astroworld', which topped the Billboard200 album chart and spurred the Billboard Hot 100 #1 hit “SICKO MODE” featuring Drake.
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