Ejima, the talented vocal duo comprised of identical twin sisters, has re-released their captivating single ‘Bail It’ exclusively on Audiomack. This reissue of their 2018 MTV-aired single showcases their unique blend of Afrobeat energy and RnB sensibilities, creating a sound that is both fresh and comfortingly familiar.
Stilling shining with modern-day energy, ‘Bail It’ firmly establishes Ejima as a unique act with an original approach to music. The track is spacious and dreamlike, with a minimalist yet thoughtfully crafted arrangement that drives the rhythm and melody with memorable strength. The song's hook is particularly striking, evoking a sense of nostalgia while still maintaining a crisp, modern production style.
Ejima's gentle yet passionate and confident performance style further elevates the song. Their smooth and hypnotic delivery, combined with poignant lyrics that fuse truth and poetry, create a captivating listening experience. The Afrobeat energy and lightness of the synths and beats bring a welcome touch of world music to the track, while the clever concept adds to Ejima's strong sense of character.
The twins, who prefer to be known by a single name meaning ‘twin’ in the Nigerian Igbo language, have honed their multiple talents over the years through training, studying, and collaborating with industry elites. Their diverse range of inspirations, including TLC and The Jacksons, is evident in their music.
‘Bail It’ has already garnered significant attention, with over 20,000 plays and counting, playlist inclusions, and collaborations with artists in the UK, Africa, and major American cities. This reissue is a testament to the song's enduring appeal and Ejima's undeniable talent. As they continue to make waves in the music industry, it's clear that the future holds big things for this dynamic duo.
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