With a staggering 63 albums released, Imbred is a prolific and divisive figure in the music world. A voice struck by heavy grunge overtones and punk ethos, Imbred’s work isn't crafted to court mainstream approval, yet it still finds an audience thanks to an audacious and unorthodox promotional strategy.
Imbred's approach is a jarring contrast to polished music industry standards. The artist's advertising campaigns utilize platforms like 4chan and Reddit, notorious for their sometimes brutal honesty. "I have been buying ads on 4chan for 2 years and they’ve been shown over 170 million times," Imbred reveals
A five-year-long Reddit ad amassed 13,000 comments and worldwide exposure, as he shared, "It reached people in over 50 countries every day. Most didn’t like my music." This unflinchingly raw statement speaks volumes about Imbred's philosophy.
Imbred’s music itself is raw, brash, and divisive. Those expecting chart-friendly tunes will be sorely disappointed. Yet, there's something compelling in this refusal to compromise over the years, carving out a niche sound that is uniquely his own. Imbred's massive discography is a testament to an unyielding creative drive that seeks expression, regardless of conventional notions of success. A snapshot of his seemingly infinite musical output comes in the form of his enduring Soundcloud account, where he has shared well over 100 tracks through various releases.
Those intrigued by the fringes of art, by creators who push boundaries and disregard popularity, may well find an unexpected resonance in Imbred's work. The sheer volume of music speaks to a relentless exploration of sound, a refusal to be contained or defined.
It's a bold gamble, using notoriously blunt online communities as a sounding board. Yet, Imbred's project serves as a reminder there's still space for the audacious, the unfiltered, and perhaps even the misunderstood within the wide landscape of music today.
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