Sheffield's alt-pop darling Lori is back and she's brought her dancing shoes. Her latest single, 'Deeper', sees the singer-songwriter diving headfirst into the pulsating world of hyper-pop, delivering a track that's as infectious as it is exhilarating.
Fans of Lori's debut EP, 'I'm Still Here', might be surprised by this bold new direction. While the EP showcased her knack for crafting emotionally resonant electro-pop anthems like the empowering title track and the radio-ready 'Release Me', 'Deeper' throws any expectations out the window and cranks up the tempo.
This isn't just a subtle shift in sound, it's a full-blown sonic reinvention. Imagine a glorious collision of 90s dance euphoria, cutting-edge production, and Lori's signature soaring vocals. The result? A certified banger that's guaranteed to get you moving.
Lori herself has spoken about this exciting new chapter, revealing that her recent foray into DJing has ignited a passion for creating club-ready tracks. "Since starting DJing I’ve taken a real interest in production and making music for myself, rather than what I think the industry wants," she shared on her blog. "My new music is the type of music I love to listen, dance and sing along to.”
With influences like Charlie XCX, Kim Petras, and Shygirl, it's clear that Lori is drawing inspiration from some of the most innovative and exciting artists in pop music today. And judging by the sold-out crowd eagerly awaiting her secret release party in Sheffield tonight, it seems like Lori's fans are more than ready to embrace this new era. Get ready to go 'Deeper' – this is just the beginning.
