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viisi - 'god damn!'

  • 2 min read

The new single from rising genre-fluid artist viisi, 'god damn!' was written about a sticky situation-ship. Keeping its finger on the pulse of modern culture with electric digs at a hyper-stimulated world, the single is laced with a mischievous riff, crushing reverbs, and a confidently sly vocal.

A perfect example of viisi's tendency to fuse genres with impeccable poise, 'god damn!' captures both heavy-hitting rap verses layered over a powerhouse vocal at the epicenter of the chorus. With lyrics that will make you nod your head in agreement on the baffling nature of hookup culture, viisi's new single is packing a collective punch.

Chasing the tail of two fresh EP releases, 'Episode I: Autophobia' and 'Episode II: Red Windows', 'god damn!' is building off a rush of magnetic momentum. viisi has worked with noteworthy artists including Chelsea Collins and Kayla DiVenere, and has received high acclaim from Fashionably Early, Sweety High, Grimy Goods, and Earmilk to name a few.

Initially sparked by his father during his teenage years, he was Introduced to select verses from ‘90s hip hop pioneers and most controversial rapper of his time, Eminem, Matthew was profoundly impacted by his connection to Hip Hops cutting and unapologetic persona. Being put on the likes of Eminem, while most of Em’s lyrics were PG-13 at best, his father was careful to only show his son lines that connect at a deeper level from cuts like classic “Stan”. Not satisfied with only hearing bits and pieces, viisi did what any typical adolescent would do: he snuck out an old laptop and dove deep down the hip hop rabbit hole. Eminem led to Dr. Dre. Dr. Dre to Tupac. Tupac to Biggie. Soon enough, Matthew’s obsession provided an escape that quickly evolved and made way for viisi.

Based on the Finnish word for 'five', viisi represents past, present, and future. viisi returns to push the boundaries of what it means to be an artist in his ‘Liiminal' series. Through his powerful and raw storytelling, his music transcends across unique and universal human experiences that have shaped him as an artist and individual. With a lyrical honesty and unwavering dedication to his craft, viisi is unafraid to delve into his personal experiences such as family struggles, fallouts with loved ones, career choices, failing, self-worth and more. Writing prose with messages of life and dreams and of merit and substance, his visceral approach to the story of his evolution will surely leave fans moved and stunned.

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