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Emei - 'Scatterbrain'

  • 2 min read

The new music video from Chinese/American alt pop artist Emei, 'Scatterbrain' is the first single off of her sophomore EP, and it hit over 8 million streams in just a few months, making it her most viral single to date. Now, the music video is finally arriving, directed by Aser Santos Jr, founder of Juni Vis production company.

The energetic, transition-filled video allows 'Scatterbrain' to prosper in its manic nature, giving us an inside scoop into Emei’s scattered brain. Pulling from personality-filled, fast-paced Japanese film styles, Santos captures Emei’s natural performance ability on camera and her quirky ironic lyrics. The song features a mostly AAPI cast and crew.

With her dripping vocals, colorful lyrics, and slicing wit, viral alt-pop artist Emei has rapidly built up a fan base over the past year. Leaning on over a decade of stage experience, Emei invites audiences into her world, leading them through her hyper-relatable musings on young adult life. Even before she started writing, Emei developed incredible stage presence from her experience competing on Chinese Idol at fifteen. After receiving third place on the show through months of stadium shows, Emei began releasing her own music on Chinese platforms eventually performing on Dancing with the Stars of China.

When Covid hit, Emei started releasing new music on American platforms, gaining media coverage on Wonderland, Earmilk, Ones to Watch,Early Rising, and Lyrical Lemonade. Emei’s single, 'Late to the Party', hit 6 million streams after videos of her performing the song live hit a collective 10 million views on Tiktok and Instagram Reels.

Her 2023 Single 'Scatterbrain' has racked up 8 million streams since it’s release in February and was featured on 15 NMF’s internationally, received airplay on Sirius XM, BBC Radio 1’s Future Pop show, and was selected as “Poppest Record Of The Week”.

Emei has been featured on the cover of Salt and Fresh Finds Pop. Her music has been playlisted on New Music Friday, Big on the Internet, Teen Beats, Pop Sauce, Young & Free and more. Emei boldly draws from hyperpop and UK drum and bass to bring us the perfect concoction of chaos on her upcoming single 'Irresponsible'. Filled with ear tingling moments and delicious vocal chops, this second single of Emei’s sophomore EP reflects the frustration of constantly messing up in young adulthood, giving us a peek into Emei’s brain leading into this project.

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