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The Know - 'NCJC'

  • 2 min read

The new music video from Los Angeles based husband/wife shoegaze dream pop duo The Know, NCJC' was written at the peak of lockdown when it felt like no one was okay.

Dan Knowles of the band confides, "The conversations were inevitably mostly about anxieties and hardships, work and money worries, relationship issues, apocalyptic stuff, a lot of people seemed to be barely hanging on and were all processing it in their own way. So, the song lyrically draws on conversations from that time."

The enthralling visuals directed by singer Jennifer Farmer was shot in one room and played on time in the editing to mirror how insane lockdown was and how it felt like a dream. The song is off of their newly released EP entitled 'EP2' which is also available on vinyl.

The Know began in late 2018 when Daniel Knowles suggested to his wife, Jennifer Farmer, that instead of traveling home for the holidays (to the UK and Texas respectively) that the LA based transplants stay put and try to create music together, just the two of them. This would be the married couple’s gift to themselves. For the next few weeks, they isolated themselves in their home studio with no real plan, just a mutual love of Beach House, Julee Cruise, Ye Ye, The Jesus and Mary Chain, 60's girl groups, dream pop, and the evocative storytelling lyricism of Patsy Cline and The National.

The result was their debut EP shared in 2020, a stunning blend of dream pop and shoegaze. Entitled 'wearetheknow', the six track collection of songs provided an unflinching look at the couple, delving deep into the duo’s personal lives by honestly narrating stories from their relationship and life experiences against a kaleidoscopic sonic palette. Leading single ‘143' melded autobiographical with fantastical lyrics and unfolds as a series of conversations, images, and hazy recollections of a night out. While ‘Hold Me Like You Know Me’ garnered comparisons to David Lynch’s 'Twin Peaks' and Phil Spector’s 'Wall of Sound'. 

The Know’s second EP is lyrically full of relatable snapshots of love, loss, isolation, uncertainty, sadness and connection. Completed during the pandemic and in a time of intense isolation, the EP was produced by Farmer and Knowles and mostly recorded in their home studio in a short span of time.

Connect with The Know,