Bursting onto the scene, IRFXXN (pronounced IRFAAN) combines with acclaimed producers Sheph.ART and Barry Saleh from BeatsWithSheph for a stunning debut release. Hungry for the spotlight and committed to making his mark in the professional music industry, IRFXXN’s debut single is a cleverly curated banger - cementing him as an artist who can master the art of the hook friendly verse.
Fans of international stars Khalid, French Montana and J. Cole will find a new favourite in IRFXXN, with his masterful blend of pop, RnB and a touch of swing reminiscent of modern dancehall, is an instant mood lifter. Recently signed to Sydney label Sheph Division, this is the first taste of an artist who is committed to showcasing his own voice. IRFXXN leans into the elegance of his vocals, and is less concerned with selling himself and more with authentically being himself.
Quickly rising to fame through social media due to a viral TikTok video showcasing a small extract of debut single ‘Latest Song’, which amassed over one million streams, It is clear his sound is one fans are hungry to hear.
‘Latest song’ is a celebration of staying true to your values and communicating with honesty. Not just a vibey dance track, but a sobering quality in IRFXXN’s tone demands attention. His emotional vulnerability culminates to a passionate exaltation that pangs the heart with empathy - reminding us of our own past experiences in relationships where honest communication fell on unreceptive ears. Speaking about the new single, IRFXXN explained, “The song is about someone who is conflicted about what he should do. He’s someone who knows his worth but is unwilling to let go of the potential he sees in the relationship he’s trying to create.”
Accompanying this release is a decadent music video that was directed by Sydney creative video production agency SkyLake Media (Manu Crooks, Billymaree, Young Lipz) filmed in Eastern Creek, Sydney.
The music video was created from the comments and response to his viral TikTok moment. IRFXXN added, “Initially when we created the song we put up a small snippet on TikTok that went viral and brought in a lot of new listeners. The general consensus of what my fans were saying was “this is my new late night drive jam” We saw it and ran with what the audience wanted to see. Nice car, nice view and great shots.”
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