by Thomas Bedward October 26, 2021
An indie-pop artist hailing from North London, Natalie Shay is a multi-award-winning musician who has established an ever-growing presence and loyal fanbase through her explosive live performances and unforgettable anthems, recognising her as one of the UK’s hottest emerging talents. Her relatable lyrics touch on love, self-discovery and the everyday experiences of a twenty-something.
Combining her youthful and charismatic aura with her classical training and time spent at the prestigious BRIT School, Shay has finessed the ability to produce undeniably catchy music, whilst maintaining musical maturity. Compared to the likes of Haim, Little Comets and Fickle Friends, the Londoner has absorbed similar energy and dynamics within her new music, resulting in a sound that oozes with passion and allure.
Energised and glowing with her signature pop vibrancy, ‘New Wave’ talks about the butterflies and excitement of entering into a romantic direction with someone. There is an uncertainty of not knowing how it will play out, but also a desire to remain in a bubble of amorous emotions. “New Wave” also touches on how the end of a relationship gives you a fresh slate to kickstart into a new chapter, better and wiser than before. Shay confides, “After a relationship, there's that little period of time where you need to find your way, then the new wave comes and it's a super exciting start of something new.”
Doused in bright 80s inspired, pulsing synth beats with a tropical, funky edge and backing melodies that make you feel warm and alive, ‘New Wave’ is as vibrant as it is unforgettable. Written alongside Kaity Rae (The Shires, GIRLI and Liv Dawson), the lyrics burst with passion and flutters of nerves, delivering a relatable anthem for those new lovers.
Shay continues to pique the interest of audiences across the globe. Garnering attention from notable publications such as Billboard, Clash and The Line of Best Fit, to name a few, as well as landing Spotify’s New Music Friday playlist in nine countries, Shay has collectively amassed hundreds of thousands of streams.
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