Sheph.ART and Barry Saleh are no strangers to smooth melodies, crisp beats and immaculate vibes. The two producers have steadily made a name for themselves in Liverpool, Sydney producing a multitude of talented acts out of their studio, including A.Girl, Youngn Lipz, Pistol Pete, Billymaree, JKing, and more.
Combining for ‘Action’, the two talented young hit-makers are bringing to audiences their debut offering as artists in their own right. Working out of the very same studio, the producers channel influences from J.Cole, Kanye, Brent Faiyaz, and The Weeknd into a track that allows them to showcase their versatility and talent as producers, songwriters and now performers as well.
‘Actions’ takes adversity and let down, channeling it into a smooth & defiant track of self-actualisation. Not allowing naysayers to define them, Barry Saleh & Sheph.ART are articulate and poignant in their resistance to those who try to take advantage of them. The two powerhouses control their venom into a sultry and polished track that clears their minds and positions the pair as the cool & calm beat-slingers of Australian hip-hop; fresh to the stage, but ready to rise rapidly.
Speaking about the new single, Sheph.ART explained, “'Action’ is a reference to the people who have doubted my musical, creative and business abilities, always being nowhere to be found when crunch time was imminent and now would like a seat at the table to bear the fruits of my labor. I specifically made the production as gritty as possible without losing its melodic essence in order to take the listener through an emotional rollercoaster to feel the hunger that I felt going through the motions of being able to get to where I am today and looking to go forward from here.”
He continued, “Although the beat and the main vocals can sound upfront and in your face, the listener has the option to listen a little more in depth and find that there is a flow of movement in the record. The inspiration of the lyrics came from being turned down by someone who showcased believing in my vision and abilities. This made me realize that there are so many artists just like myself who go through the pain of rejection and I would like to be the voice on their behalf to showcase that their hustle for their growth does not go unnoticed.”
Incorporating physical symbols, representing the themes of their individual verses, Sheph.ART and Barry Saleh both wanted to be direct and forthright in the visual accompaniment for ‘Action’. Shot in a sparse backyard, similar to those seen across Western Sydney, the two rappers are able to revel in the growth they’ve needed to show, to land them in the position they are today. ‘Action’ closes with the two gazing into the inferno, reflecting on their past and planning for their future - driven to succeed.
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