by Thomas Bedward September 15, 2021
After embracing her role as ‘The Villian’ on her new album, XHOANA X has been riding high, delivering dark, artistic style that is unexpected, yet wonderfully enthralling, rallying around a dark energy that is rich and undeniable. Now, she’s revealed some equally impressive new visuals, unleashing a new video that brings some gorgeous depth to the dark electro-pop anthem.
Albanian born, XHOANA X takes her dark, Eastern European heritage very seriously. From an upbringing of one of the most tolerant spiritual cultures in the world, comes a unique style of art, with a mixture of freedom, rebellion and heroism. The relaxed form of culture from Albania is the driving force here. You are in the darkest little corner of your room. And yet, this is where you find that you are most comfortable. Although perhaps you also find yourself a bit surprised at the ease in which you exist here.
Following in the footsteps of early musical influences the likes of Massive Attack and Portishead, XHOANA’s music takes us on a spellbinding journey, as if we are preparing for a series of pagan rituals based on mystical beliefs.
Titled ‘The Villain’ alongside the new EP, the video is shot in high contrast in black and white by famed director TJ Scott (Gotham, Xena Warrior Princess, Bates Motel) and tells the story of a toxic love affair between two women shot in a 1930's German film noir style. Make no question here, she is the high priestess, and in full control of the ritual. The journey is a web in which we are caught, but you’ll find it hard to turn your ears away. You are trapped in a web of intrigue and sensuality while a neo noir movie plays in your head.
Her look and fashion is no less captivating, additionally filled with occasional David Lynch-esque twists and turns. Although her main ambition has always been on developing her musical recording career, XHOANA has also worked both as an actress, influencer, and model. XHOANA X has been featured in such publications as LADYGUNN, LA Weekly, Wonderland and Flaunt and is also an influencer and model. Thanks for your consideration,
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