With a vocal quality that matches the instant charisma her presence exudes on record, Melbourne’s Bella Deer makes her debut with the gorgeous single ‘Bloom’. As her first release, premiering with Backseat Mafia this week, Bella Deer demonstrates her boldness as a writer and performer, with ‘Bloom’ exploring her impressive range as a vocalist – and vision as a songwriter.
A composition that strikes hard with emotional keys and rousing rhythms, ‘Bloom’ is the perfect introduction to an artist who is taking a confident stride into the spotlight. Written in 2019, ‘Bloom’ is one of those rare pre-pandemic songs that has only taken on more strength and significance as we come out of what was such a period of unpredictability. With ‘Bloom’, Bella Deer navigates feelings of self-doubt and inner struggles – inevitably finding the light and power in acceptance and moving forward.
Speaking about the single, Bella explained, “This song is about struggling with self confidence and mustering the courage to simply be yourself and accepting who you are and what you stand for. When you start to do this, you find that you’re accepted despite those fears. It also explores the frustrations with the lack of meaningful human connections in our society in a tech obsessed world.”
For this song, Bella Deer worked with Joel Quartermain (Eskimo Joe, MEG MAC) on production and mixing, with final mastering completed by Stuart Hawkes of Metropolis (Amy Winehouse, Ed Sheeran). The final result, a shining mix of indie and pop sensibilities that fans of artists like HAIM, Caroline Polachek and Weyes Blood will instantly be drawn to.
‘Bloom’ also has an accompanying music video, premiered by the AU Review, released today. Filmed in Ceres, Victoria with James Duggan (True South Film), Bella Deer kept the focus on the central themes of finding light out of the darkness.
Bella continued, “The ‘Bloom’ video explores the power of bright colour and light; it symbolises moving away from inner darkness and doubt that has been staring back at you in the mirror for quite some time.”
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