by Thomas Bedward September 07, 2021
An indie-pop artist hailing from North London, the multi-award-winning Natalie Shay has established an ever-growing presence and loyal fanbase through her explosive live performances and unforgettable anthems. One of the UK’s hottest emerging talents, her relatable lyrics touch on love, self-discovery and the everyday experiences of a twenty-something in the modern age. Combining her youthful and charismatic aura with her classical training and time spent at the prestigious BRIT School, Natalie has created a gorgeous pop sound, and it’s never shone brighter than in her new single ‘New Wave.
With a unique and wonderfully finessed ability to produce undeniably catchy music, whilst maintaining musical maturity, Natalie has filled her music with vibrant energy and dynamics, resulting in a sound that oozes with passion and allure. Energised and glowing with her signature pop vibrancy, ‘New Wave’ talks about the butterflies and excitement of entering into a romantic direction with someone. There is an uncertainty of not knowing how it will play out, but also a desire to remain in a bubble of amorous emotions.
Touching on how the end of a relationship gives you a fresh slate to kickstart into a new chapter, better and wiser than before, the single is a modern pop anthem that everyone can find solace in. Speaking about the song, Natalie confides, “After a relationship, there's that little period of time where you need to find your way, then the new wave comes and it's a super exciting start of something new”.
Doused in bright ‘80s inspired, pulsing synth beats with a tropical, funky edge and backing melodies making you feel warm, summer-ready and alive. Written alongside Kaity Rae (The Shires, GIRLI and Liv Dawson), the lyrics burst with passion and flutters of nerves, delivering a relatable anthem for those new lovers.
A pop icon in the making, Natalie continues to pique the interest of audiences across the globe. Garnering attention from notable publications such as Billboard, Clash and The Line of Best Fit, to name a few, as well as landing Spotify’s New Music Friday playlist in nine countries, Shay has collectively amassed hundreds of thousands of streams. She has also worked on EDM tracks with the likes of Grum and Kryder, racking up over 2 million streams to date. In 2018 she was asked to be part of the jury for the UK Eurovision competition. With her second EP in the works and a show at Camden Assembly on November 24th, Natalie Shay is an artist to watch.
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