An incredibly talented artist who made his first appearance as a solo artist in 2018 with ‘The Wave’, Will River has long since been ‘one to watch’. With a timeless sound that leans on wistful Americana, indie-folk melodies, and raw, relatable lyrics, Will has been on an unstoppable creative streak, releasing a string of impressive singles that have led perfectly to the release of ‘Echo’.
Released on the 10th of January this year, ‘Echo’ is a wonderfully cinematic twist on classic Americana sounds, seamlessly blending acoustic textures with building pop hooks and layered blues tones. It’s a release that builds perfectly, emerging from the silence with gentle, acoustic finger picking and soulful vocals wrapped in soft reflective tones. Built on the steady line of “When we were young…” Will wastes no time in setting the mood with ‘Echo’, adding to the growing harmony with flashes of quick-stepping percussion, spiked guitar work, and sweeping atmospherics that back every chorus perfectly.
In true style, Will has cultivated his sound perfectly on ‘Echo’, with the depth and emotion of the song shining through in lines like ‘you’re just an echo, a repetition, a reminder of yesterday.” Looking deep into the heart of misguided intentions, failed relationships, and bad habits, ‘Echo’ has all the hallmarks of a modern blues classic, softened perfectly by pop hooks and heartfelt, emotive moments.
Available now on all major platforms, ‘Echo’ is a stunning introduction to Will’s sound for those not yet acquainted, as well as a powerful step forward in his career. A perfect balance between timeless aesthetics and modern creativity, his new single deserves all the attention it can get.
A single that cements Will as a true creative force, ‘Echo’ seamlessly infuses elements from a number of genres with Will’s inherent creativity and soul, forging a sound that is infinitely enjoyable and undeniably authentic. For more from Will, be sure to check out his website and Facebook page below, along with his music on Spotify, Apple Music, and more.
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