The new single and cinematic music video from Los Angeles-based singer-songwriter Stela Cole, 'Die Hard' is a seductive dark pop track about how "tumultuous relationships can feel like an endless cycle, especially when pain is disguised as passion."
Speaking about the single, Stela proclaimed, "This is something I struggled with for a long time. I’d let myself fall for someone I knew wasn’t good for me, and even in moments of courage, I’d pack my bags and somehow end up right back where I started. Sometimes, habits take an entire lifetime to break. Die Hard is about my experience of consistently choosing the wrong path with the wrong people… even when I know where it ends."
The accompanying visuals are beautifully shot, surreal and gut-wrenching with Stela teaming up with award winning directors Eliot Lee and Maya Sassoon and co-star Noah Gonzalez for the first spine-chilling moment of the vignettes. Working closely with a core group of collaborators, Stela has meticulously crafted a sonic world inspired by Fleetwood Mac, The Mama’s and Papa’s, Tame Impala, The Eagles, Arctic Monkeys and more. The result is more than a musical evolution; it's a rebirth.
Partnering with Award-Winning Director Eliot Lee, Stela has created a cinematic world through a series of music videos and vignettes featuring co-star Noah Gonzalez. Each piece of content is thoughtfully connected in an endless loop. It is these endless loops, repetitive cycles, or habits that inspired the themes of the upcoming body of work.
2024 marks the return for the prolific artist who used 2023 to address her mental health, exit her label deal, black out her profiles, delete the apps, and trade doom scrolling for her guitar, the studio, and her favourite records. The result is her most notable and stunning work to date.
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