After a series of internet-breaking teasers, The Kid LAROI has unveiled his new single and music video, 'Too Much' with Jung Kook and Central Cee.
Available now, the new single and video see the three massive stars uniting for the very first time, delivering an unprecedented powerhouse collaboration that perfectly heralds the arrival of The Kid LAROI’s full-length album, 'The First Time', which is dropping in November.
In true form, the new single intertwines three styles, countries, and cultures with The Kid LAROI, Jung Kook out of South Korea, and Central Cee repping the UK. The track’s head-nodding bounce and glowing keys accent the back-and-forth between this trio. The momentum culminates on an instantly catchy chorus, “If we had the chance and the time to spend, would you do it again? Would you do it again? Was it too much?"
Directed by Ramez Silyan, the visual depicts the three on various covers of “TOO MUCH” magazine. Between highly stylized performance vignettes complete with elite choreography, the clip ponders love under the microscope of fame and celebrity obsession. Sharpened by a provocative edge and unshakable melody, it introduces The Kid LAROI’s next season with a bang.
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